Most soap makers will use food grade colors in their soap, which are found at suppliers, but these are created with petroleum products. Food grade colors are not the same as food coloring from the grocery store, but are made with petroleum as well.
Natural clays and colorants in soap is one of the best ways to add a beautiful color to soaps, as well as adding some of the benefits that come with the clay. Other natural colorants include cocoa powder, oxides, chlorophyll, carrot tissue, etc.
Natural colorants in soap, or any type of coloring, can make a difference between customers buying your soap or not. Because color adds more than just color to your soaps - psychologically.
I was making Orange-Oatmeal soap bars when I decided that this was a 100% natural bar if I didn't add the food grade color. After the soap base was done, and the orange essential oil and the organic oatmeal added, I separated the 100 bar batch and poured this into two 50 bar molds. One I left as it was as an ivory colored bar. The other one I added the food grade orange color.
Later, when both soaps were in the store, with signs that stated either color or no-color. The bars with the color sold first. One customer smelled each type and stated that the orange tinted bar smelled more stronger than the non-tinted bar. We explained the color differences, but she declared again that the orange tinted bar was 'definitely stronger' in scent. So if you are wondering if color really does make a difference, it does.
From "natural clays and colorants in soap" to adding hemp...
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